Museum of the White Mountains | 2025
Visual identity, exhibition design

Each year, Plymouth State University’s Art & Design Capstone exhibition highlights the creative work and academic growth of graduating students in studio art and graphic design. For the 2025 exhibition, I refreshed the visual identity by reworking the previous year’s logo and developing a system grounded in the Fibonacci sequence and the golden ratio. These principles offered a shared visual language that felt familiar to both artists and general audiences, allowing the identity to resonate across diverse disciplines.