Visual identity, brand design

Bene Hospitality was a medical apparel brand concept I created as my senior capstone project to support nurses’ mental health and wellness. Inspired by my mother, the brand paired scrubs printed with motivational messages with a visual identity that balanced professionalism and openness. I then applied the identity across posters, marketing collateral, and merchandise prototypes, culminating in a line of scrubs displayed on a mannequin to bring the mission to life.