Plymouth State University, 2024

In October 2024, Plymouth State University requested promotional materials for their upcoming Panther Pitch competition. Inspired by Shark Tank, Panther Pitch is a campus-wide competition where students pitch a business, product, or service with the goal of receiving funding for their idea.

APPROACH: For this event, Eddy had to consider two audiences: the competitors and the general public. This led to the creation of two separate flyers: one to encourage submissions, and another to promote general admission. The standout visual element was the background image, which showcased the event venue and created strong contrast with the typography. The rest of the event materials were built off the visual style established in the flyers.